Let’s face it: using social media is more important now than ever.
And considering Singapore’s competitive job market, you should use any advantage available. But LinkedIn isn’t entirely intuitive.
So how do you get noticed by recruiters online? What does it take to be on LinkedIn’s next Singapore Power Profiles list? How do you use your LinkedIn profile to search for jobs?
By Crafting the Perfect Profile
Going from an empty LinkedIn profile to a robust profile filled with a personalised summary, powerful job descriptions, and an eye-catching headline is no easy task. It takes time and care. More importantly, it takes an ability to recognize your own achievements.
However, perfecting your LinkedIn profile is worth the effort. Your profile pays itself forward in more connections, more interaction, and more job offers.
Want to know the good news?
You don’t have to figure it out by yourself. This article will teach you how to craft your LinkedIn profile step-by-step.
Here’s a quick tip: add your unique LinkedIn profile URL to your email signature, your resume, your website, and any other career job boards, forums, or websites you may be a part of. The more visible you are, the more likely you are to boost your job search.
By Expanding Your Network
Your greatest asset on LinkedIn is your external network.
Use your network to your advantage, and you’re much more likely to rank in LinkedIn’s search algorithm. LinkedIn sees that you’re well-connected and thinks, “Hey, this person’s pretty important!”
Here are some ways to expand your network:
- Put your phone number in your contact information
- Add your email addresses, including business and personal
- Share your social media, including Facebook, Twitter, and Skype
By Creating Connections With Headhunters
Reaching out to strangers can be daunting. But keep in mind that others are seeking to build their network, too.
If you’re unsure where to look, headhunters are a great place to start creating powerful networks in your industry.
The key to building strong connections is to bring value to the other person.
Think about it: you wouldn’t accept a connection request from someone without a profile picture. Others won’t bother with a request that isn’t individualised. Telling people why you want to connect is a simple way to create a valuable connection.
By Interacting With Other Users
Using LinkedIn to its highest potential is never going to be completely clear. That said, your understanding of the platform will likely be a series of trials and errors.
Engaging in content is a tried-and-true method of gaining some interaction yourself. This content can be found from other users in your network, headhunters you previously followed, or within LinkedIn Groups.
By always liking and commenting on posts, using relevant hashtags, and sharing content that your network would find useful, two things will happen: you’ll acquire followers and others will interact with your content.
By Searching For the Companies You’d Like to Work For
Just like you’re able to share new content on your profile, companies can share content with you via LinkedIn Singapore Pages. Use this to your advantage.
Follow industry leaders and companies that you’d like to work for. This connects you to the company’s vision and keeps you aware of future opportunities. Most importantly, it connects you to the internal employee network.
While browsing the employee profiles, consider the following:
- What kind of people work for this business?
- Is this company very diverse?
- Do I share similar values with this company?
Meanwhile, you can use this information of your prospective colleagues to gain an idea of what it may be like to work there.
By Recognizing LinkedIn is a Social Platform
Optimizing your experience on LinkedIn is not a single day activity. LinkedIn is a social platform. The people featured on LinkedIn Singapore’s Power Profiles list are committed to staying consistent— always exploring and experimenting and refining.
However, if you can consistently interact with LinkedIn, then the promise of using LinkedIn consistently is quite alluring: to find the job of your dreams.