If I gave you a shortcut, would you take it?
The politically correct is “no”
But that’s foolish. If there’s an easier way to do something, you should take it.
It’s not being lazy; it’s being efficient.
My concern comes when we try to take this too far. And attempt to find a shortcut for everything.
A client recently came to us. He was a senior IT executive who unfortunately was recently retrenched. He wanted to use our services, and our 60-day interview guarantee, to get a CTO position.
The problem? He was completely unqualified for such senior roles.
I called him to explain that based on his work history, there was no amount of CV magic we could do to get him an interview.
He needed a more impressive work history.
Unfortunately, this client then proceeded to turn abusive toward us. He hurled a few insults saying that we weren’t living up to our 60-day interview guarantee on our website.
Thankfully, we have approval from our management to reject working with abusive clients. So I promptly informed him that due to his abuse, we were refunding his payment, and exercising our right not to work with him.
That, in turn, led to even MORE abuse from the client.
I’m sure he was having a bad day. But his reaction was indicative of a more basic problem.
We want success. But we don’t want to put in the hard work.
This client thought he could hire us to shortcut him to a CTO position.
Even if we could, that shortcut would be short-lived. Eventually, his colleagues at his new company would come to see his lack of experience and fire him.
It’s akin to an Olympic sprinter who takes steroids. You can cross the line in first place, bask in the glory, but eventually, it’ll come back to haunt you.
It’s smart to take the path of least resistance. But to get to the highest levels of success, you’ve got to put in the hard work.
Work smart. Work hard.