• Skilled marketing professional with 14 years’ of experience in sales and account management. Deep expertise in IT, e-commerce, and telecommunication industry [This opening line perfectly captures a strong summary]
• Outstanding track record for closing multi-million dollar contracts with key clientele through strong client acquisition and retention strategies from leading advertising agencies. [Career achievements like these help to make your CV memorable]
• Strong business acumen with ability to spot and capitalise on unique opportunities to grow business reputation and expertise
• Adept at leading sales and technical teams to successfully bid for projects within budget and resource restraints. Excellent interpersonal skills towards building relationships at all organisational levels

• Spearhead management of key accounts in conceptualising and executing marketing strategies to meet clients’ targets and KPIs [The opening line perfectly summarizes the candidate’s current role]
• Handle overall business development and market strategy for key clients, liaising closely with cross functional teams in tailoring solutions and executing campaigns
• Deliver goal-oriented performance reviews to clients and provide suggestive directions in crafting and improving online marketing strategies
• Maintain strong relationships with clients and actively communicate with stakeholders to understand growth plans and availability of future contracts

• Successfully developed new business worth over USD1.5 million within 2 years of employment [Cite metrics to substantiate your achievements. Do, however, be aware of your company confidentiality clause.]
• Secured 80% client renewal rate for accounts worth up to USD2 million in annual value through active client relationship management [The more data you can show, the better]
• Awarded Top Sales Executive in 3 consecutive years from 2012 to 2014 [Don’t be shy to mention awards you’ve received. You’ve earned them!]

• Primary point of contact for agency’s newly won account. In charge of overall account management for SingTel, including business development and marketing communication strategies [Again, depending on your company’s or client’s confidentiality clause, you may want to specify the names of big accounts you’ve managed to add strength to your profile]
• Conceptualised, planned, and executed innovative online and traditional marketing strategies aimed to establish brand harmonisation, increase awareness, and achieve sales targets [Simple, clear overview of the job you previously done. No need to go into deep detail about more junior workscopes.]
• Oversaw design and production of digital and print materials for client within allocated timeline

• Consistently retained SingTel as key account for 5 years which resulted to MediaCorp revenue increase by 25% year on year [This achievement is very short, but the data speaks for itself.]
• Assisted local marketing team of MediaCorp in driving signature marketing campaigns that generated USD300,000 in revenue

• Bachelor of Commerce (Marketing & Finance), University of New South Wales | 1999-2002

• Technical Skills: MS Office Suite
• Languages: Fluent in English, Cantonese and Mandarin
• Availability: 1 month’s notice

References available upon request