Advertising Resume Sample for Agency & Executives

• Seasoned advertising and marketing professional with 8 years of experience in developing award-winning advertising campaigns and digital assets for blue-chip clients such as Unilever, Coca-Cola, Nokia, and Yahoo
• Highly analytical mind with ability to understand unique client needs, assemble teams, propose solutions, and exceed client expectations
• Well versed in managing teams and partners in the advertising environment to deliver excellent products within budgetary and time constraints
• Excellent interpersonal skills with ability to relate to stakeholders across all levels

• Spearhead team of 3 staff in managing entire advertising campaign lifecycle of key clients, including Coca-Cola, Nokia, and Yahoo Singapore. Oversee annual advertising budget of up to USD 1.5 mil, including planning, and allocation of advertising funds to meet clients’ business goals [This is the perfect opening line as it speaks about size of team, budget, and clearly states the focus of responsibility. In 1 line, the reader knows exactly the what the role is about.]
• Handle end-to-end account management for clients’ advertising requirements, including conceptualisation, production, and implementation of campaigns; communication and collaboration with clients’ sales and marketing departments; and monitoring progress of campaigns to generate monthly performance reports
• Review campaign status daily, mitigate underperformance, coordinate event execution, and establish KPI/targets for team members [Speak about management skills to boost your profile.]
• Liaise with external creative production houses to direct production of various creative assets and advertising storyboards [Highlight your creative know-hows.]
• Identify and resolve all creative and technical related issues, and correspond with customers to understand and address any and all complaints
• Serve as primary point-of-contact among clients, sales managers, creative designers, and respective platform owners

• Spearheaded conceptualisation and execution of multiple high-value advertising campaigns worth between USD 100’000 and USD 1 mil across digital, mobile, TV, and print platforms  [Cite quantifiable metrics to support your achievements. Do, however, be aware of your company confidentiality clause.]
• Promoted to Senior Advertising Executive within 1 year of employment [Mention about promotions you’ve earned.]

• Negotiated with media suppliers to drive acquisition of value-adding deals; assisted in purchasing and monitoring advertising space and airtime of Unilever products on print, TV, and radio platforms. [Simple, clear overview of the job you previously done. Notice also how the remaining bullet point is shorter. No need to go into deep detail about more junior workscopes.]
• Coordinated with Finance & Buying departments and ensured implementation of cost-effective media buying strategies.

• Bachelor of Arts (Communication Design), Queensland University of Technology (Australia) | 2008

• Technical Skills: MS Office Suite, HTML, CSS, Core FTP, Adobe Photoshop
• Languages: English, Bahasa Melayu, Mandarin
• Availability: Immediately

References available upon request