Table of Content

Here’s a sample resume we recently produced for a Brand Manager in Singapore.

In this article, you’ll learn:

  • About the Brand Manager Role
  • What Hiring Managers Look For In Brand Manager Resumes
  • Brand Manager Job Opportunities
  • Job Hunting Tips from our Resident Headhunter

Brand Manager CV [Full Sample]

Here’s a full Brand Manager resume sample, which we wrote for a client recently.

Wilma Wu Shen
Brand Manager
Email: danielle@email.com   |   Mobile:+65 12 XXXX XXXX   |   Nationality: Singaporean
EXECUTIVE SUMMARY
  • Seasoned marketing professional with exceptional track record in marketing, brand management and strategic analysis for FMCG brands
  • Effective at conceptualising marketing plans through creative and innovative thinking and executing brand marketing campaigns aimed to establish brand awareness, increase sales, and grow overall revenue of organisation
  • Proven track record for identifying and capitalising on new business opportunities through strategic brand positioning and implementation of effective marketing programs
  • Strong understanding of consumer, customer, and shopper markets across countries within APAC region
  • Excellent communication and interpersonal skills towards building relationships at all organizational levels. Strong team player in supporting multi-functional teams to achieve business goals.
[This section gives a good helicopter view of the candidate. If you can quantify your current role and mention it on the summary, it will help scale your current responsibilities.]
KEY SKILLS
Brand Management   |   Market Analysis & Research   |  A/B Strategic Marketing   |   Consumer Strategies   |   New Product Development, Innovation & Launch   |   Strategy Planning & Implementation  
[Ensure the keywords here mirror those used in the job ad. The first round of vetting is often done by a software scanner. This section helps to pad the CV with key brand management and marketing phrases necessary to get past those scanners.]
PROFESSIONAL EXPERIENCE
BRAND MANAGER FOR SKIN & HAIR CARE PRODUCTS
2010 – Present
PROCTER & GAMBLE, Singapore
  • Lead team of 4 executives in managing annual budget of USD 100 million to drive growth for male and female skin and hair care brands, including Olay, Head & Shoulders, Pantene, Vidal Sassoon, Clairol, Ivory, and Old Spice. [This is the perfect opening line as it speaks about size of team, budget, and clearly states the focus of responsibility. In 1 line, the reader knows exactly the role Wilma has done.]
  • Develop global and regional brand management strategy for products including ATL, BTL, public relations, and sponsorship for both overall brand and product brands. Translate global brand concepts to regional level and integrate all aspects of brand marketing to achieve cohesive uniform message across markets. [Toss in a bit of digital marketing jargon to show you’re in the know.]
RESUMEWRITER   |   ASIA
  • In charge of tactical execution of brand’s marketing communication initiatives in support of business strategy market goals and organization objectives as part of new customers acquisition.
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues. Recommend and tailor product strategies to ensure maximum margins and market share for each brand
  • Monitor and analyse product landscape using retail audit data to provide accurate forecast planning and consumer insights.
Significant Highlights
  • Grew sales of haircare and skincare products to an all time high of USD $500 million (10% YOY increase) through roll out of new sub lines, targeting niche consumer preference in diverse SEA market. [Cite metrics to substantiate your achievements. Do, however, be aware of your company confidentiality clause.]
  • Achieved 30% increase in skin and hair care products online sales brand by liaising with digital marketing team, conducting extensive market research, and tailoring of marketing materials to captivate target audience. [The more data you can show, the better.]
  • Led expansion of Olay products in China, India, and Australia through targeted marketing and branding campaigns
  • Worked with lifestyle and health magazines in Singapore and online media outlets for PR launches. Instrumental in increasing social media followers for skin and hair care products online accounts by 300% collectively
EDUCATIONAL & PROFESSIONAL QUALIFICATIONS
  • Bachelor of Business Administration (Finance & Marketing),  University of Singapore| 2010
MISC. INFORMATION
  • Technical Skills: MS Office (Word, PowerPoint, Excel), Adobe Photoshop
  • Languages:  English, Bahasa Melayu and Mandarin
  • Availability: 1 month’s notice

References available upon request

[There’s no need to list your references; if HR is interested in you they will ask you for them.]
RESUMEWRITER   |   ASIA
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About the Brand Manager Role

Branding is an important part of any sales and marketing strategy. It creates identity, conveys a message, and establishes trust to a specific product or service. Brand managers, therefore, are crucial in many organisations in Singapore.

To create a CV that stands out and helps you “brand” yourself as an ideal candidate, follow our guide on how to write a brand manager resume sample.

Key Pointers Hiring Managers Look For in Brand Manager Resumes

  • Speak about your background in brand and marketing management. You can support this by mentioning brands you’ve worked for and how you were able to establish and/or increase brand recall, sales, and revenue.
  • Show your creative side. As a brand manager, you should be able to demonstrate how you’re instrumental in developing branding and communications materials, including logos, copy, and and overall branding strategies.
  • Make sure to highlight deep familiarity with marketing tools. Are you well versed in all the latest A/B testing tools and methodologies? Brand marketing is evolving faster so prove that you’re on top of these changes.

Brand Manager Resume Writing Tips

  • Results from brand marketing may be difficult to quantify. However, if you can, cite metrics that can prove the success of your branding campaigns. These may include increase in foot traffic to physical store, increase in web traffic to online portal, and/or sales and revenue growth.
  • Speak about projects you’ve done and campaigns you’ve managed to add efficiency to the team. A large part of marketing is speed. If you can make your teams roll out campaigns faster, you’ll be a tremendous asset to the organisation.

Brand Manager Job Opportunities

Job Hunting Tips from our Resident Headhunter

Before You Go… Common Questions about Brand Managers

How do you describe Brand Management on a resume?

A brand manager is the person in charge of a company’s image, making sure that they’re viewed in a positive light by potential customers. Often, increasing brand awareness is the most important role for a brand manager.

What is the main role of a brand manager?

Along with increasing awareness of the brand, a brand manager also needs to ensure that the company is getting the right attention, ensuring that the brand is received well by the target audience.

What is the difference between brand manager and marketing manager?

Generally, a brand manager will be in charge of how the brand is viewed, though they may have more granular marketing responsibilities too. A marketing manager is likely to be more tactical than a brand manager, running the campaigns and pulling strings behind the scenes to drive sales.

Be sure to download this resume sample, which uses our tested-and-proven resume writing techniques, as a guide for your own CV. Best part is, this sample is available for free 🙂

And before you start sending out applications, send us your resume for a free CV feedback analysis from our team. We’ll review your CV in detail, share personalised feedback on its strengths and weaknesses, and show you how you can improve it.

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Harry Suresh
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