Senior Sales Executive CV [Full Sample]

Here’s a full Senior Sales Executive resume sample, which we wrote for a client recently.

Writing the Senior Sales Executive Resume

Follow the steps of our guide and you’ll have a winning CV in no time!

1. Resume Header

Ensure your header clearly states your Name, Email Address and Contact Number. There is no need to put your home address or identification number.

2. Executive Summary

The executive summary gives a quick overview of your work history. Here, you need to communicate your experience in sales and account management, marketing account execution, as well as business development if you have.

It would add impact if you can include a brief line or 2 about large accounts you’ve handled, contracts you’ve closed, or campaigns you managed, including key accomplishments that will support these performances.

Check out our guide on how to write an executive summary for your CV.

Here’s what an Executive Summary shouldn’t look like:

  • 15 years in IT infrastructure with IBM, Oracle, and HP.
  • Successfully closed millions of dollars worth of sales with a significant increase from previous year.
  • Set up a new office in Singapore, hired some salesmen, and made millions in sales.
  • Made some new products for APAC markets that brought in millions in revenue.

Now look at John’s:

  • Sales & Marketing Director with 15 years of experience within the IT infrastructure industry for bluechip companies such as IBM, Oracle, & HP.
  • Successfully closed USD 82 million worth of sales in 2015, a 45% increase from previous year.
  • Oversaw setup of new office in Singapore. Hired pioneer group of sales executives and led team to capture over 20 million USD of sales within 12 months.
  • Created new range of product offerings optimized for developing markets in APAC. New product range has revenues of USD $38 million and is becoming a new cornerstone of company’s cloud strategy.

The second one, right? But what makes it better?

It demonstrates:

  • James’ personal career narrative, from his years of experience, to the industries he has expertise in Sales, and his knowledge of latest financial standards.
  • A detailed Executive Summary with clear explanations and quantifiable metrics.

When writing your own resume, avoid writing a generic Executive Summary! Your resume features your own career – make it all about yourself and your strengths!

Writing an effective yet succinct Executive Summary is equally challenging. Don’t fret – we’re here to help you! Just send us your Resume for a free review – we’ll look through it and share our feedback – all at no cost!

3. Key Skills: Areas of Expertise

This section includes all the keywords resume scanning software often used. It’s important to place key terminologies here relevant to the job ad you’re applying for. Scan the job application and parrot back the key phrases they’ve mentioned into your resume. Some common phrases to include are:

  • Key Account Management
  • Sales Management
  • Market Research and Strategy
  • P&L Accountability
  • Business Process Optimisation
  • Client Relationship Management
  • Marketing Campaigns
  • Staff Training & Development

4. Work Experiences

Always break your work experiences into 2 parts – your daily workscope and your achievements.

For the daily workscope, include a high level summary. Workscopes which are implied can be omitted. Remember, you want to keep your resume short and sharp for the recruiter.

With the advent of online advertising and measurement software, there is plenty of emphasis these days on metrics from advertising campaigns.

As such, do include as many details as possible on the success of your projects. Include sales targets, conversion rates, ROI, and revenues from marketing projects you managed.

One especially crucial area to talk about is your experience in optimising and tailoring campaigns according to sales targets.

  • Supervise staff for APAC sales & marketing, overseeing many clients with millions in turnover.
  • Come up with plans for regional marketing and sales, handling P&L.
  • Look into market trends, competitors, client needs, and regional development to find business opportunities.
  • Research sales leads, push high-level IT products/services, and close big deals.
  • Attend industry conferences like GOTO and ITEXPO, network with industry leaders, clients, and media, do PR before and after.

Here’s how we improved his resume’s Work Experiences.

  • Direct staff of 30 to manage all APAC sales & marketing activities. Manage portfolio of 80 clients with total turnover of USD $82 million per annum.
  • Research and profile sales leads, specialising in Fortune 500 companies operating in emerging markets in APAC. Perform C-level engagement to sell enterprise-level IT products and services, and lead negotiations with clients to close million-dollar deals.
  • Consistently exceeded sales targets between USD $1.8 million to USD $2.4 million year on year.
  • Study market trends, competitor activity, client requirements , and regional infrastructure development. Identify opportunities for business growth and position optimum product offerings to potential clients.
  • Serve as brand ambassador during international industry conferences, including GOTO and ITEXPO.

5. Key Achievements

Your achievements section is critical to differentiating your application from that of your peers. Include projects which you have led and their resulting tangible business benefits. These benefits can be in the form of:

  • Revenue gain to client or company
  • % achievement of sales targets
  • Return on investment (ROI)

  • Coached regional sales & marketing team to achieve revenue growth of 33% in 2014 and 45% in 2015, winning Best Team Award 2015.
  • Single-handedly built Singapore office from scratch. Conducted headhunting campaign to build pioneer team, then trained and empowered staff to take on additional responsibilities and serve market needs. Secured recurring revenue stream worth USD $48 million within 1st year of operations.
  • Received several awards including Most Valuable Player (2015) and President’s Club Award (2013, 2014 & 2015) for outstanding sales achievements by team.
  • Consistently exceeded sales targets between USD $1.8 million to USD $2.4 million year on year.

Always tie back your projects to business benefits. This is what the hiring manager and employer want to see. Ultimately, they want to know you can bring great value to their organisation.

Bonus Job Hunting Tips for Sales Executive

Selling products or services is different from selling yourself to employers. This is probably the reason why sales professionals find it hard to compose an outstanding resume that gets the attention of hiring managers quickly.

While sales jobs almost never run out, many of our clients still insist that they could not land a decent job that matches their qualifications. Then, when I look at their resume, I instantly know what’s wrong.

On this post, I will show you how to write a great resume tailored to sales jobs.

Key Pointers Hiring Managers Look For in Sales Executive Resumes

  • Your ability to negotiate contracts and close accounts.
  • Your experience in understanding business needs and translating them into technical specifications to present to potential clients.
  • Significant quantifiable metrics that measure your success such as increase in sales month on month, annual revenue generated, and number of accounts managed.

Sales Executive Job Opportunities

  • Join LinkedIn groups or follow companies you wish to work for to keep abreast with new job openings.
  • Alternatively, you can reach out to these headhunters in Singapore to learn about any vacancies they may be trying to fill out.

Job Hunting Tips from our Resident Headhunter

Before You Go… Common Questions about Sales Director Resumes

How do you write a sales director resume?

As you’d probably expect, it’s a good idea to mention your sales and management skills on your director resume. Try and talk about this in a quantifiable way, backing up your achievements with data proving your prior success.

What skills do you need to be a Sales Director?

There are a variety of different skills needed to be a sales director. This includes sales and business development, process optimisation and potentially staff training too.

Is Sales Director higher than Sales Manager?

Though it can vary depending on the company, in most cases a Sales Director will be considered higher in the hierarchy than a Sales Manager.

Be sure to download this resume sample, which uses our tested-and-proven resume writing techniques, as a guide for your own CV. Best part is, this sample is available for free 🙂

And before you start sending out applications, send us your resume for a free CV feedback analysis from our team. We’ll review your CV in detail, share personalised feedback on its strengths and weaknesses, and show you how you can improve it.

Harry Suresh
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