Top 8 Digital Marketing Courses in Singapore (Updated for 2022)

February 02, 2022

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Digital Marketing Courses in Singapore are growing in popularity. As more businesses shift online in this new normal, it becomes increasingly important for brands to carve an edge in the virtual space by capturing their target customers’ attention. Digital Marketing is a growing industry and career path for many professionals, with many of our clients engaging our services to help them pivot into this emerging space.

The Singaporean government has also been keen advocates for professional upskilling, with the rollout of SkillsFuture courses and subsidies to encourage Singaporean workers to hone their skills in a digital age.

With so many digital marketing programmes and courses available to workers, how do you know which are the best? More importantly, if you attend these courses, how could you effectively show employers and recruiters your qualifications to take on digital marketing jobs?

In this article, we will break down the top 8 digital marketing courses in Singapore, share course details, and show you how you can boost your employability and skill sets when taking these courses.

Here’s a full breakdown of the article’s contents:

  • What is Digital Marketing
  • What Employers Look out for in Mid-level to Senior Digital Marketers
  • Top 8 Digital Marketing Courses in Singapore
  • How do these Digital Marketing Courses boost Employability?
  • How to Write Digital Marketing Certifications, Courses and Skills in a CV

Let’s dive in!

What is Digital Marketing

Digital Marketing refers to the practice of marketing, promoting or selling a business’s products or services through online means. Digital marketing is an umbrella term that encompasses multiple online marketing channels, including Content Marketing, Search Engine Optimization (SEO), Performance Marketing, Search Engine Marketing, Growth Marketing and even online Guerilla Marketing. 

What Employers Look out For in Mid to Senior-Level Digital Marketers

At the Mid to Senior professional levels, employers’ expectations about digital marketing start to differ from that of Entry-level digital marketers. Here are some critical skills they look out for in these applicants:

1. Budget Management

Employers look for candidates who have proven experience in managing end-to-end campaigns under a budget. Great digital marketers are skilled at optimising budgets and maximising the value out of specific digital marketing tools to achieve business objectives. 

2. Team and Stakeholder Management

Next, employers also seek candidates who are skilled at managing internal teams and external stakeholders. Senior Digital Marketers should be skilled communicators who can effectively integrate business goals and objectives with technical marketing channels to drive results. As such, evidence of soft skills and people management experience is always helpful for applicants at this level. 

3. Demonstrated Evidence of Results

At this professional level, it is no longer enough to be fluent at executing campaigns. Employers also expect mid to senior-level digital marketers to take ownership over the successes of their campaigns, and have a portfolio of past work or campaigns as testament of their capabilities. 

4. Integrated Digital Marketing Experience

Mid to Senior-level Digital Marketers should ideally have experience managing multiple complementary marketing channels. For example, Senior Content Marketers should also be fluent in SEO Best Practices to optimise their content marketing campaigns. Growth Marketers should also have prior experience with managing Performance Marketing campaigns. 

As digital marketers progress up the career ladder, they are expected to take ownership over the performance of campaigns they run. This requires significantly more experience and technical knowledge than entry-level digital marketers, who might be more responsible for setting up, running and tracking campaigns. 

ResumeWriter Tip: You might have these skills, but are you communicating them clearly and effectively in your resume? Reach out to us for a Complimentary CV Feedback to clear any doubts you might have!

Now you know what employers look out for in Digital Marketers, what courses can you take to upskill yourself?

Top 8 Digital Marketing Courses in Singapore

1. General Assembly Digital Marketing Course

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Price: SGD 5350

Duration: 10-week course held weekly, or 1-week accelerated course

Syllabus: Detailed syllabus is available upon request.

Course Description

The Digital Marketing Course by General Assembly is the company’s leading beginner-friendly course for junior marketers and professionals interested in exploring their careers. This course is taught by a pool of versed and highly-skilled marketing professionals working for well-known brands like Google, Parker, and Revlon. 

In this course, students are given real-world and in-depth marketing lessons vital in boosting their skills and forming authentic connections relevant to their careers. Upon completing the course, students are able to generate a personal portfolio, which could be your ace for future employers.

Course Participants Reviews

“Getting exposure and time with our instructor and classmates meant we could get to know other industries and how they approach marketing problems. This course gave me the confidence in my decision to move into marketing.” – Kiki Tolentino, Digital Marketing Manager

“GA’s team brings strong industry experience as well as technical and educational expertise. The collaborative approach we’ve developed ensures that each class and every student is supported on their way to a successful career in tech.” – Bridgette Gray, Executive Vice President, Program, Per Scholas

2. Equinet Academy Digital Marketing Modules

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Price: SGD 328 and above

Duration: 2 days, from 9am to 6pm

Syllabus: Syllabi differ for each course.

Course Description

If you’re interested in learning about the various Digital Marketing subsets, then Equinet Academy’s Digital Marketing Modules might be the right option for you. Equinet Academy has an entire catalogue of Digital Marketing courses you can browse through. Entry-level Core Modules, Advanced Modules, and Elective Modules are available. These courses are all designed to provide you with the highest quality of training and provide you with essential marketing skills you wouldn’t want to miss.

What’s great is you can apply for up to 70% SkillsFuture subsidies if you enrol in Equinet Academy’s courses. Truly a plus!

Course Participants Reviews

“I had been searching for application-based courses on digital marketing, especially on practical tools and bite-sized materials for easy referencing when I chanced upon Equinet Academy. The experience was absolutely brilliant. The trainers are dedicated industry practitioners, not theorists. It was a total fit to what I was looking for – hands-on with comprehensive learning resources provided. I have already recommended Equinet Academy to my friends and business contacts who might need help in getting effective results through digital marketing.” – Ken Tan, Certified Career Coach, Careergowhere

“I attended a few Digital Marketing classes under different institutions. Equinet Academy is my best learning partner in the field. The Certified Digital Marketing Strategist course agenda and contents were well thought through, with practical exercises for me to do during the class. Their trainers are approachable and willing to teach/guide, even after the classes. They offer free refresher classes and workshops for their students too, ensuring their students are well equipped with the acquired skills to perform our work/profession well. I have benefited a lot from their training. I have applied the skills in my course of work better e.g. briefing my agencies on the media buy, SEO and using the Analytics to draw insights for our Digital advertising.” – Michelle Lee, Director of Marketing, Asia Pacific, Little Caesars Enterprises Inc.

“Currently, I am an MBA student and I can say that conventional and long-established institutions should definitely pay attention to training centers like Equinet. They can learn a lot about how to conduct classes, select and structure content. I felt like in these 16 hours of training not a single minute was wasted – very straight to the point, extremely helpful and applicable.” – Andrey Starodumov

3. Coursera – Digital Marketing Specialisation

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Price: Free

Duration: This course takes approximately 8 months to complete, with a suggested pace of 5 hours each week. However, students are free to set their own flexible deadlines.

Syllabus: The syllabus is available on the Digital Marketing Specialisation page.

Course Description

Coursera allows all interested individuals to enrol in their Digital Marketing Specialisation for free. Coursera’s Digital Marketing Specialisation comprises seven courses tailored to effectively train students and discuss various aspects of Digital Marketing. Concepts to be tackled in this course include Search Engine Optimisation, Social Media Marketing, and 3D Printing. Offered by the University of Illinois at Urbana-Champaign, all courses under this specialisation are taught by a roster of experienced instructors in the field.

Course Participants Reviews

“With Coursera, I learned the fundamental skills I needed to transition to my current career.” – Peter S.

“I’m at the top of my class at the institute, and I’m well-informed of the latest research going on in my field. All of this is possible thanks to Coursera.” – Siddhant S.

4. National University of Singapore – ISS – Professional Certificate in Digital Marketing and Content Creation

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Price: SGD 400 and above

Duration: 15 weeks (16 days of class time, from 9am to 6pm)

Syllabus: Syllabus for each course is available here

Course Description

A marketer upskills to execute top-notch marketing strategies relevant to the fast-paced digital age. NUS – ISS’ Professional Certificate in Digital Marketing and Content Creations focuses on engaging participants with hands-on projects and timely concepts for your career leverage. The certification encompasses four modular courses, namely Social Media Analytics, Web Analytics & SEO, Digital Marketing, and Online Content. These digital marketing courses aim to instil the current best marketing practices and trends in the industry. 

Course Participant Reviews

​​”The many references to real-world – links and examples that I can relate to, gets me thinking more about digital user experience design (UXD) in the products, services or encounters.” – Lim Yi Wei, Senior Executive, Alexandra Health

“Great lecturers and guest speaker. Their sharing of experience is very valuable.” Chan Wai Hong, Technopreneurship

“This course is informative and allows me to measure campaigns with realistic goals/expectations.” – Wee Diling, Campaign Services Manager, Webnatics Pte Ltd

5. SMU Academy – Professional Certificate in Digital Marketing

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Price: SGD 1100 and above

Duration: 3 days for each module

Syllabus: Available for download on SMU Academy’s website

Course Description

Open to professionals, entrepreneurs, managers, strategists, social media specialists, and other interested individuals, SMU Academy’s Professional Certificate in Digital Marketing provides participants with insightful up-to-date marketing strategies through the industry experts. This course aims to deepen each participant’s understanding of the fast-growing field. To achieve the certification, participants need to finish six online modules on Social Media Marketing, Digital Strategies, Content Display, WordPress, Writing, and other essential concepts on digital marketing.

Course Participant Reviews

“Ideas bounced off with team members have been useful. I particularly like the content on Day 2 as well as on storytelling during Day 1.” – Ms Alyssa Wee

“They are able to combine theoretical frameworks with practical examples from the industry and I like that it’s very competency-oriented, very organised and focused so it gives me value for my time.” – Serene Chen

6. Smartcademy – Intro to Digital Marketing

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Price: SGD 620 and above

Duration: 8 days

Syllabus: Available on Smartcademy’s Website

Course Description

If you’re starting to build your digital marketing portfolio, then you might want to look into Smartcademy’s Introduction to Digital Marketing. This course requires no prior marketing background, so this might be the best course for you to start your journey to the industry. Encompassing eight lessons, this course aims to equip participants with the fundamentals of digital marketing. In this course, you will span across various concepts such as KPI, Facebook Algorithm, Social Media Audit, SEO and Google Analytics.

Course Participant Reviews

“The team was quick to adapt and had reliable instructors, specifically Frank, to guide every single individual through the sessions. There were case studies to keep students engaged and ensure it’s a constant learning process. I found my job about four months right after the course. And also the fundamentals learned throughout the course really help one better understand how business problems occur rather than focusing on introspection and intuition.” – Willy Tan

“I was very impressed by how the entire course was structured. Despite being a short course, the instructors covered a variety of relevant topics, such as SEO, SMO, Facebook Ads, and Google Analytics.” – Kristerbel Pang

“Great place to upskill and expand your knowledge. Took the Intro to digital marketing course and found it very insightful and interesting. Highly recommended even for people with zero marketing knowledge as the instructor is experienced, patient and dedicated!” – Lee LaiQuan

7. PSB Academy – Marketing Courses

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Price: SGD 620 and above

Duration: 8 days

Syllabus: Available on PSB Academy’s Website

Course Description

PSB Academy offers two diploma courses: Business Management and Digital Marketing. In these courses, you will learn concepts and techniques that will greatly help you upskill in the field of business. These courses feature dual certificates, where you will earn both an academic diploma from PSB and a Google Analytics certificate upon completion. 

Once you graduate from this course, you may pursue career opportunities in Business Development, PR, Business Operations, E-commerce, and, of course, Digital Marketing. The list does not stop there, though. Completing a course from this reputable academy is an advantage to future career opportunities!

Course Participant Reviews

“Some of the digital marketing skills I gained were Search Engine Marketing (SEM) and Search Engine Optimisation (SEO). Also, I got my Google Analytics certification from my digital marketing diploma.” – Rick Andew D Lau

“The quality education that seeks to nurture and shape individuals to achieve their personal and professional best is what drew me to enrol with PSB Academy. The academy has provided me with a holistic education and development in a caring learning environment supported by staff and partners.” – Su Myat Han

“The curriculum is flexible, and I still have spare time to do other activities to improve myself. Some of the modules I learned include Financial Management, where I learn the principles and practices of financial management to make sound financial decisions, and Business ethics, where we learn how to apply ethical concepts to manage situations ethically.” – Kathy Wong

8. Temasek Poly Microlearning – 12 Essentials of Digital Marketing

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Price: SGD 49.99

Duration: This course has 10-15 lessons, with each lesson being about 15 mins.

Syllabus: Available on Temasek Polytechnic’s website

Course Description

Temasek Polytechnic’s Digital Marketing Course focuses on three primary digital marketing concepts: Email Marketing, Search Engine Marketing, and Social Media Marketing. The goal of this course is to help participants grasp the world of digital marketing starting from its fundamentals. This beginner-friendly course is a fun and engaging course open to all. What’s great is that the modules in this programme are easy for newbies to follow!

Course Participant Reviews

“Provides a broad overview of what digital marketing is which can be helpful for individuals who are new to the field. Content is easy for beginners to follow. Learning on Gnowbe has been rather smooth and efficient.” – Sharizan Nakmin

“It was really insightful. This program had just the right amount of words for me to gain knowledge without making me feel like I’m reading an article. The “do” section is great as it helped me reflect and gather my thoughts. Not forgetting the videos, which made learning a lot more engaging and fun! All in all, I thoroughly enjoyed my learning journey throughout this program!” – Amanda Poh

How do these Digital Marketing Courses in Singapore boost Employability?

Digital Marketing Courses act as great complements to your professional experience. Think of them as icing on a cake.

More specifically, they enhance your employability in a few ways:

1. Digital Marketing Courses help you work on real-life projects that boost your portfolio.

These courses give you the opportunity to work on practical hands-on projects that solve real-world problems. As a course participant, you get to try your hand at running actual digital marketing campaigns. Employers and recruiters value practical experience over mere theoretical understanding. As such, these courses boost your employability. You also get to develop your portfolio. As discussed above, possessing a portfolio of relevant results is critical in helping you secure digital marketing job interviews. 

2. Digital Marketing Courses help you stay relevant with the industry’s latest tools and trends.

While working on projects that solve real-world problems, you are also likely exposed to the latest digital marketing tools and technologies. These can be very helpful in your career growth, upskilling and strengthening your competitive advantage. Your workplace might not allow you to experiment with specific digital marketing tools which employers look out for, so courses can be a great outlet for you to interact with them. 

3. Digital Marketing Courses help you connect with like-minded digital marketers.

Beyond upskilling and solving real-world problems, courses also give you another advantage of growing your professional network. When you attend courses, especially those held in-person, you get to meet other industry participants and digital marketers. These connections who you meet can be very helpful if you’re seeking a mid-career switch or new career opportunities in the field.

Truthfully, we cannot guarantee that you will definitely land a Digital Marketing role upon completion of these courses. However, we are confident that these courses will bolster your skillsets and broaden your portfolio, rendering your capabilities even more attractive to employers!

How to Write Digital Marketing Courses, Certificates and Skills in a CV?

If you attend and graduate from these courses, how do you reflect these course certifications and skills on your CV? 

Check out our Ultimate CV Guide for a detailed guide on where and how to write these course certificates and skills in your CV.

For additional inspiration, you can also check out our Digital Marketing Resume Sample, which we have written for a regional PPC marketing manager.

Conclusion

In summary, we have covered the various top digital marketing courses available to you in Singapore, their details and their benefits.

We have also outlined some of the key traits that employers and recruiters look out for in Mid to Senior Digital Marketing professionals, for you to better plan your career narrative.

We hope you’ve found this article helpful in taking your next career step. All the best!

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