2020 Salary Guide: Marketing


Want to advance your Marketing career? Here’s what you need to know:

Hot Jobs for 2020 in Singapore

This year, hiring managers are looking out for:

  • Sales / Business Development
  • Digital Marketing
  • Brand Management
  • Content & SEO marketing
  • E-Commerce management


Emerging Skills & Hiring Trends

  • Diversify your proficiencies! New marketing tools and platforms are rapidly emerging and evolving. There’s a need for marketers to level up their digital marketing skill sets

  • SEO and content marketing are particularly valuable skill sets


Singapore Average Salary: Marketing

This is the average salary in Singapore for Marketing jobs:

Banking & Financial Services

Job Title Average Annual Salary (SGD)
Regional Head of Marketing / Director / Executive Director $270,000
Head of Marketing / VP / SVP $150,000
Marketing Manager / AVP $110,000
Marketing Associate $80,000



Job Title Average Annual Salary (SGD)
Vice-President / President / CxO $400,000
Associate Director / Director $240,000
Head of Marketing / Communications $150,000
Marketing Manager / Senior Manager $105,000


Digital Marketing

Job Title Average Annual Salary (SGD)
Digital Marketing Director $215,000
Digital Manager / Senior Manager $120,000
SEO Director / Lead $160,000
SEO Manager $105,000
Head of Content / Director $160,000
Content Strategist $75,000
E-Commerce VP / Director $275,000
E-Commerce Manager / Senior Manager $130,000


Marketing (Consumer Goods)

Job Title Average Annual Salary (SGD)
Marketing Director / Senior Director $300,000
Associate Marketing Director $190,000
Marketing Manager $140,000
Brand Manager / Senior Manager $100,000
Trade Marketing Director $140,000
Trade Marketing Manager $100,000
Digital Marketing Manager $90,000


Marketing (Pharmaceutical & Medical Devices)

Job Title Average Annual Salary (SGD)
Marketing Director / Senior Director $270,000
Associate Marketing Director $190,000
Marketing Manager $125,000
Product Manager / Senior Manager $90,000


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Back to Ultimate Singapore Salary Guide.
Source: Morgan McKinley

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