How To Customise Your CV For Different Job Ads

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Can I use just 1 version of my CV for all those job openings?

My answer is yes, but ONLY IF you’re applying for the same type of role in the same industry.

However, most jobseekers apply for several type of roles, across multiple industries. If you’re doing that, you’ll definitely need to customise your CV for each job.

But that’s so much work!

Unfortunately there are too many applicants for roles these days. Recruiters don’t have time to figure out if you’re the perfect fit for the role.

It’s your job to make it so obvious to them at first glance, that they move you to the interview pile.

How do you customise your CV? Here’s my quick step by step process

1. Match the CV title and Job Title to the job ad

If the job ad is for a marketing manager, make sure your CV title reads “Marketing Manager” and that your last role reads that too. (only if it’s honest to do so)

Some companies have weird job titles. eg. Customer Success. Instead of that you can state “Account Manager (Customer Success)”

2. Tailor the Executive Summary

Study the job ad. What are the 3 key skills they’re looking for? Make those top 3 skills the first 3 bullet point of your executive summary.

3. Optimise for Keywords

Use apps like or to identify which keywords are missing from your CV. This is important if you want to get pass those ATS CV scanners.


If you’re still confused, our colleagues have put together a short 9 minute video. In it, you’ll see first hand how we tailor CVs for each job ad, highlighting the most critical changes necessary.

PS: For better video quality set the video to fullscreen and click on the gear icon (bottom right) to change the quality to 720p.

This might be a little time consuming at first, but you’ll soon get the hang of it.

Avoid the spray and pray method of applying for jobs. Aim for the best roles like a sniper.

It’ll result in more interview calls for the time you invest!


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