Top 5 Digital Marketing Job Roles in Singapore for Mid to Senior Digital Marketers

February 09, 2022

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Digital Marketing is a lucrative field with plenty of job opportunities available for professionals at different stages of their careers. If you are a mid to Senior level professional looking to climb the career ladder or make a mid-career switch into the industry, here are some digital marketing jobs you can explore! 

In this article, we will cover:

  • Top Digital Marketing Jobs for Mid to Senior Professionals
  • What Skills Employers Look For in Digital Marketing Managers
  • How Job Applicants can Position Themselves for Digital Marketing Roles in their CVs
  • How We Can Help You Land a Digital Marketing Job

Top 5 Digital Marketing Jobs in Singapore for Mid to Senior Digital Marketing Professionals

There are five key jobs in the digital marketing field that are suitable for Mid to Senior-career professionals to apply for. These are:

  1. SEO Lead
  2. Digital Marketing Manager
  3. Content Strategist
  4. Client Success Manager
  5. Performance Marketing Specialist

SEO Lead

Description of Role

An SEO Lead is responsible for developing and leading the execution of search engine optimization (SEO) plans and campaigns. They work with other marketing team members to improve website visibility and organic search results. 

Pay Scale: The average salary for a Search Engine Optimization (SEO) lead is $75,000 per year.

Relevant Skills for the Role

  • Knowledge of SEO best practices – An SEO Lead must be able to identify and implement the most effective strategies for improving a website’s organic search results.
  • Experience with keyword research and optimization –  This is essential for identifying the right keywords to target and maximizing the impact of SEO efforts.
  • Familiarity with Google Analytics and other web analytics tools –  The SEO Lead must be able to track the success of their efforts and make necessary adjustments.

Career Growth Opportunities

As an SEO Lead, there are various career growth opportunities such as becoming a manager, moving into another marketing role, or starting your own business. Other career growth opportunities for an SEO Lead include becoming a director or vice president of marketing, moving into business development, public relations, or web design/development.

Digital Marketing Manager

Description of Role

A digital marketing manager is responsible for developing, implementing, and managing digital marketing campaigns. This can include search engine optimization (SEO), email marketing, social media marketing, and more.

Digital marketing managers need to have a strong understanding of digital marketing strategies and implement them. You should also be able to track and analyze the results of your campaigns to see how they are performing.

Pay Scale: The average annual salary for a digital marketing manager is $147,909.

Relevant Skills for the Role

  • Knowledge of SEO, SEM, and digital marketing tools and techniques –  As a digital marketing manager, you should have a basic understanding of SEO, SEM, and other online marketing tools.
  • Experience with social media platforms such as Facebook, Twitter, and LinkedIn – This is essential, as you will likely focus most of your efforts on social media.
  • Ability to analyze data to understand customer behavior and trends –  This skill is essential because it will allow you to make better decisions about where to allocate your marketing resources.

Career Growth Opportunities

Digital marketing managers have the opportunity to grow their careers, such as becoming a director of digital marketing or even a CEO. Other career growth opportunities include becoming a marketing research analyst, working in business intelligence, and moving into advertising or public relations.

ResumeWriter Tip: Looking for that promotion from an Entry-level Digital Marketing Executive to a Digital Marketing Manager role? Check out how you can position yourself by following the tips in our Digital Marketing Manager Resume Sample.

Content Strategist

Description of Role

A content strategist is responsible for developing and implementing a content strategy for a website or company. This includes creating and managing all of the website’s content and working with marketing teams to ensure that all of the company’s marketing materials are consistent and on-brand.

Pay Scale: In Singapore, a Content Strategist earns an average of $49,200 per year.

Relevant Skills for the Role

  • Strong research abilities – As a content strategist, you need to understand the company’s target audience and what they are looking for.
  • Excellent writing skills – This should go without saying, but as a content strategist, you need to write well.
  • Strong analytical skills – You’ll need to track the success of your content and make changes as required.

Career Growth Opportunities

The role of a content strategist offers many growth opportunities. A successful strategist can move into a management position or even start their agency. They may also become experts in a particular subject area, helping them develop targeted content strategies for clients in that industry. 

Another good news is that there is a huge demand for content strategists today. Whatever the future holds, there is no doubt that a career as a content strategist is full of potential.

Client Success Manager

Description of Role

A client success manager is responsible for ensuring that clients are happy with the services or products they have purchased. They work to resolve any issues and help clients get the most out of their purchases. 

Pay Scale: Customer Success Managers in Singapore earn $63,708 per year..

Relevant Skills for the Role

  • Analytical skills – The ability to analyze data and synthesize information is critical to identify trends and potential solutions.
  • Problem-solving skills – As a client success manager, you will be responsible for resolving any issues that may arise.
  • Communication skills – Excellent communication skills are essential to build strong relationships with clients and ensure they are satisfied with the services provided.
  • Organizational skills – Strong organizational skills are necessary to manage multiple projects simultaneously.

Career Growth Opportunities

If you’re a client success manager, there are many growth opportunities in this career, such as being promoted to a director of client success or becoming a VP of customer success. 

You could also move to other industries such as marketing, account management, business development, and sales. There are also many opportunities for continuing education and professional development to gain more knowledge and move up the ladder in your career.

Performance Marketing Specialist

Description of Role

A performance marketing specialist is responsible for planning, executing, and measuring online marketing programs that generate leads and sales for a company. 

They use a variety of channels, including paid search, email marketing, and social media advertising, to drive traffic to their clients’ websites. 

By tracking the results of these campaigns and optimizing them over time, performance marketing specialists help businesses achieve their desired outcomes.

Pay Scale:  In Singapore, the average salary for a Performance Marketing Specialist is $48,000. 

Relevant Skills for the Role

  • Analytical skills – The ability to analyze data and trends to make informed decisions.
  • Strategic thinking – The ability to see the big picture and develop long-term plans.
  • Business acumen – The ability to understand financial concepts and how they impact marketing decisions.
  • Marketing experience – A familiarity with basic marketing principles and strategies.

Career Growth Opportunities

Growth opportunities in this career include becoming a marketing director, brand manager, or even starting your own business. There are also many opportunities to specialize in marketing, such as digital marketing, public relations, or event planning.

To advance and gain more knowledge as a performance marketing specialist, you can take courses like marketing management, digital marketing, or business administration. You can also specialize in a certain marketing area to further your skills and knowledge base.

What Employers Look out For in Mid to Senior-Level Digital Marketers

Employers’ expectations about Mid to Senior-level Digital Marketing professionals differ from the skills and traits they look for in Entry-level candidates.

As you progress up the career ladder, employers place less emphasis on execution and implementation, and a stronger emphasis on managing teams and budgets.

Here are four traits that employers look out for in Mid to Senior Digital Marketing Job applicants. Be sure to indicate your relevance in your resume to stand a chance in your application!

1. Budget Management

A large part of digital marketing revolves around advertising campaigns or paid campaigns. Therefore, it is a critical skill for digital marketing managers and seniors to optimize the returns on every dollar spent (ROAS). Digital marketers who can do this effectively will be very highly sought after by in-house and agency employers. Not only is this skill relevant for Performance Marketing or Growth Marketing roles, but even for Content Marketing roles, when you are required to budget for link building activities and content writers.

2. Team and Stakeholder Management

It is highly impossible for one person to manage multiple digital marketing channels. As digital marketers, you will likely work in teams and engage with other stakeholders across the business. As such, evidence of effective team and stakeholder management (with accompanying results) will put you in a very positive light in front of employers.

3. Demonstrated Evidence of Results

Your success as a digital marketer rests on your ability to drive business results in the relevant channels to meet key business goals. Be sure to highlight these results clearly in your CV! You could either reflect them as Resume Achievements, or in your Cover Letter.

4. Integrated Digital Marketing Experience

Finally, employers prefer applicants with integrated digital marketing experience. While it is noble to specialize in a few digital marketing channels, a demonstrated experience managing cross-channel campaigns will be very helpful. This gives you the opportunity to evaluate between different marketing channels that are most effective to meet business goals and budget for each channel accordingly.

ResumeWriter Tip: Unsure how to reflect your skills or extensive career history in your resume? Reach out to us for a Complimentary CV Feedback – we will take a look at your resume and address any doubts you might have!

How to Position Yourself for these Digital Marketing Jobs

Now you know what employers look out for in Mid to Senior-level Digital Marketers, how can you position yourself for these Digital Marketing Jobs in your CV?

Write Achievements in Your Resume

Achievements refer to one-off milestones that are outcomes of initiatives you’ve run. These are different from daily workscopes, which refer to the tasks you do at work each day.

Achievements are the key differentiator between good applicants and great applicants. Because they are unique to you, strong Achievements can give you a competitive edge against other candidates. 

Here’s a sample list of Achievements for a Digital Marketing Manager:

– Identified opportunity to target keywords resulting in 84% lower CPC whilst increasing rental conversion rates by 255%. 
– Collaborated with development team to create new tool for automatically rolling out campaigns regionally. 

Learn more about writing Achievements in our Resume Achievements Guide!

Show Relevance in your Career Narrative

If you are a mid-career switcher, or even a digital marketer looking to switch between marketing channels, it is critical that you write a relevant career narrative in your CV.

Career narratives help you show your relevance for the role you’re applying to, even if you might not have direct experience in that position. Knowing how to ace a clear, succinct and effective career narrative can help you transfer across roles and land your dream job interview.

ResumeWriter Tip: Unsure how to write an effective career narrative that captures your experience succinctly? Reach out to us for a Complimentary CV Analysis. Our friendly team of HR Experts will guide you to shape your unique career narrative!

Attend Digital Marketing Courses

You might have graduated from college a while ago, but learning never truly stops!

Digital Marketing Courses can be a very effective way for you to scale the career ladder in the digital marketing field. Courses can bring you multiple benefits:

  • You get to meet other digital marketing executives, who might be connected to employers who are hiring for Mid to Senior-level Digital Marketing roles
  • Digital Marketing Courses expose you to cutting-edge and modern digital marketing tools that you otherwise might not get a chance to use in your day job.
  • Courses provide you a safe and conducive space for you to learn, experiment and fail without significant repercussions on your career!

Write a Tailored Cover Letter

Finally, don’t forget to write a tailored Cover Letter when applying for a Mid to Senior-level Digital Marketing role!

You might be highly qualified as a digital marketer or entry-level Executive. However, the plethora of digital marketing jobs open in the market today suggest that there are plenty of qualified applicants just like you!

As such, it’s critical to know how to write a tailored Cover Letter to submit together with your resume. This way, employers get the opportunity to learn more about you and your career motivations, beyond the few sentences written in your CV. 

Check out our Cover Letter Guide to learn some of the Best Practices of writing Cover Letters that reflect your unique value and ability.

How We Can Help You in Digital Marketing Jobs Applications

If you’re thinking of making a career jump or switching into a new Digital Marketing Job, don’t hesitate to reach out to us for a Complimentary CV Session! 

Our team of HR Experts will review your entire CV at no cost, and share with you actionable advice to position yourself when applying for the role. 

Our team has helped thousands of happy clients across a range of industries over the past 10 years. With a presence in Singapore, Malaysia, Australia and Hong Kong, we are proud to work with senior candidates across these markets to help them land their dream jobs.

Here’s what some of our clients have to say about us.

ResumeWriter Tip: So why not join them and purchase a CV Writing Package from us today? Or share with us your CV for a Complementary Analysis first.

Conclusion

Digital Marketing jobs are not scarce and impossible to land. In fact, they are rising in popularity, with plenty of open roles filling the market.

However, with opportunity comes competition. We hope that by reading this article, you have a deeper understanding on how to present your career history, work experiences and Achievements to land the digital marketing role of your dream!

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