Marketing Manager Resume Sample

Here’s a sample resume we recently produced for a marketing manager in Singapore:

Want a winning CV like the Marketing Manager Resume Sample above?

It’s a little ironic that while marketing professionals are experienced and successful in selling their company’s products and/or services, many of them find it difficult to sell themselves on their CV.

After all, a person’s skills are not in the same light as a product’s features or a service’s offerings.

It may indeed be challenging to evaluate yourself from your own perspective, and even harder to put them into words. However, if you want to grow in your career and get ahead of the competition, you need to learn how to write a marketing resume that stands out.

Key Pointers Recruiters Look For In Marketing Manager Resumes:

• Your ability to win clients with excellent creative pitches.
• Your experiences in working with multiple vendors and teams to deliver 360 degree marketing campaigns.
• Your knowledge of online marketing tools and track record for optimising online campaigns based on data-driven marketing initiatives.

Writing the Marketing Manager Resume

1. Resume Header

Ensure your header clearly states your Name, Email Address and Contact Number. There is no need to put your home address or identification (NRIC) number.

2. Executive Summary

The executive summary gives a quick overview of your work history.

Here, we want to communicate the candidate’s experience in marketing and a brief line or 2 about large campaigns you’ve handled.

Check out our guide on how to write an executive summary for your CV.

3. Areas of Expertise

This section includes all the keywords resume scanning software often used.

It’s important to place key software/languages here relevant to the job ad you’re applying for. Scan the job application and parrot back the key phrases they’ve mentioned into your resume.

Some other common phrases to include are:

• Client Account Management
• ATL / BTL
• CTR / CPM
• Online Marketing Communications
• Digital Media
• Campaign Optimisation
• Social Media Marketing
• Analytics and Reporting

4. Work Experiences

Always break your work experiences into 2 parts – your daily workscope and your achievements.

For the daily workscope, include a high-level summary. Workscopes which are implied can be omitted. Remember, you want to keep your resume short and sharp for the recruiter.

With the advent of online advertising and measurement software, there is plenty of emphasis these days on metrics from advertising campaigns.

As such, do include as many details as possible on the success of your projects. Include traffic, conversion rates, ROI, and revenues from marketing projects you spearheaded.

One especially crucial area to talk about is your experience in optimising campaigns with the data that flows in.

5. Key Achievements

The achievements section in a marketing CV is critical to differentiating your application from that of your peers.

Include projects which you have led and their resulting tangible business benefits. These benefits can be in the form of:

• Viral nature of campaign (in # of shares)
• Revenue / Traffic gain to client
• Share of Voice garnered in media
• Campaign Clicks
• Local marketing awards

Always tie back your projects to business benefits. This is what the hiring manager and employer want to see. Ultimately, they want to know you can bring great value to their organisation.

6. Education & Misc. Information

Be sure to include your professional memberships with your education.

Marketing Job Opportunities

• Scour websites like JobsDB or Jobstreet for marketing jobs and opportunities. You may also want to check out our complete list of job sites in Singapore to help you get started.
• Alternatively, you can reach out to these headhunters in Singapore to learn about any vacancies they may be trying to fill out.

Job Hunting Tips from our Resident Headhunter

• Create a winning cover letter and send it along your resume. The cover letter will serve as an introduction about yourself and is a great venue to answer the question “Why should we hire you?”
• Be active on social media, particularly on LinkedIn. Make sure to create a strong online profile that represents you and you professional experiences. Here’s our comprehensive guides on finding jobs through social media and writing a great LinkedIn profile.
• Keep working hard. Get ahead of the competition.

All Done?

• Before you start sending out applications, get a free CV Feedback Session with our team.
• Not sure about your career? How about a professional career coaching call from an expert career coach?

If you found this article on marketing resume sample useful, you might also like:

• How to Write a Resume
• How to Write a Cover Letter
• How To Write A Great Linkedin Profile
• 10 Steps on How to Get a Job in Singapore
• Other Resume Samples from ResumeWriter.SG