Great salespeople are storytellers.
They hook our attention, reeling us in. They make us want to hear more. Buy more. Experience more.
They’re experts at selling a narrative.
Surprisingly, so many salespeople struggle to sell their own skills!
Why? They often don’t know how to sell themselves on their resume.
It becomes worse when they’re promoted to Managers.
If this sounds like you, don’t worry!
We’re here to help you with an outstanding Sales Manager Resume Sample! Take a look at what we’ve written for a recent client, Harry.
This guide will show you:
- A Complete Sales Manager Resume Sample
- How to Write a Sales Manager Resume Executive Summary
- Key Skills of Sales Managers
- How to present Achievements and Work Experiences
- What Recruiters Look Out for in a Sales Manager’s Resume
- Where to get Free Sales Manager CV Feedback
- Where to find Sales Manager Job Opportunities in Singapore
- How to Impress Recruiters and Score More Interviews
- How to Prepare for a Sales Manager Job Interview
Full Sales Manager Resume Sample
B2B SALES MANAGER
Tel.: +65 XXXX XXXX | Email: email@example.com | Nationality: Singaporean
- Highly driven Sales Manager with over 13 years’ sales, marketing, and business development experience, directing brand campaigns and product launches across APAC
- Adept at client relationship management (CRM) and sales pipeline development, with a background managing portfolios of 2,000+ accounts and sales of $120M per annum
- Strong leader, with extensive knowledge of Telecommunication and Data Service markets across Singapore, Australia, India, Egypt, Thailand, Indonesia and the Philippines, capable of leading B2B sales teams of 35+
- Achievements include:
- Attained YOY growth of 20%and increased market share by 13% from 2016 to 2018 at SingTel. Secured growth by identifying untapped market demographic, revising brand strategy and launching targeted campaigns via online channels
- Led new market penetration across APAC, expanding presence for Telstra from Singapore to Malaysia, Indonesia, and the Philippines, and generating additional $8M in revenue within the first year
Channel Sales • Strategy Planning • Business Development • Sales Pipeline Management • Sales Prospecting • Market Research & Analysis • New Market & Brand Penetration • B2B Marketing • P&L Management • Client Relationship Management • Stakeholder Management • TeamLeadership • Talent Development
- Lead team of 35 sales executives, directing B2B sales of broadband services to clients (varying from small SMEs to large MNCs) across Singapore, Australia, India, Egypt, Thailand, Indonesia, and the Philippines
- Manage sales pipeline of $120M per annum and client portfolio of 50,000+ accounts. Conduct performance management, monitor sales teams’ KPIs, identify untapped opportunities, and develop action and response plans as necessary
- Liaise closely with Marketing and Strategy teams to develop new business initiatives. Assess go-to-market opportunities, coordinate product launches, and represent SingTel at leading industry events (Broadband Forum Asia, CommunicAsia, Sitex, etc.)
- Establish and grow business relationships with senior management of potential customers; communicate unique value proposition of SingTel products and potential business benefits to secure successful deal closure
- Generate comprehensive product and revenue reports for senior management, including peer product comparison. Detail budgets and forecasts as well as strategies to drive continued growth for product portfolio. Attend quarterly Global Sales Review & Insights session, and help guide and develop growth strategy
- Manage team growth and talent development, overseeing full cycle from hiring to training, mentoring, and appraisals. Conduct succession planning and bi-annual training workshops, growing team knowledge base across new product offerings and roadmaps, and guiding development in-line with SingTel core values
- Attained YOY growth of 20% and increased market share by 13% from 2016 to 2018, by identifying untapped market demographic, revising brand strategy and launching targeted campaigns via online channels
- Instrumental in the design and implementation of new SME product offering and subsequent sales campaign, resulting in on-boarding of additional 2,000 clients within the first 6-months
- Saved 18-man hours, per sales team member, per week, and improved sales team operational efficiency by 12%, by designing and implementing new processes to overcome bottlenecks in sales quote procedure. New process resulted in $400K in additional sales within 2-month timeframe
- Outperformed all sales targets, ranking in Top 5 among company’s global sales team
SALES EXECUTIVE Oct 2007 – Dec 2010
- Managed team of 18, generating new and repeat sales for Singapore datacentre (SGCS2) managed IT services across APAC; oversaw all aspects of performance management, driving sales team to achieve all targets and meet customer expectations
- Directed business development and network management, establishing and growing relationships with potential customers and channel partners; liaised closely with IT and Product teams, identifying client requirements, scoping solutions, and drafting competitive proposals and sales quotes
- Led new market penetration across APAC, expanding presence for Telstra from Singapore to Malaysia, Indonesia, and the Philippines, generating additional $8M in revenue within the first year
- Consistently achieved all sales targets over 8-year period; exceeded targets by 28% in 2013 and 43% in 2014
- Played key role in datacentre 2012 update & migration operation; liaised heavily with product teams and client accounts to ensure minimal disruption to client services and upcoming orders
Singapore Management University (SMU) | Singapore | 2007
Languages: Fluent in English and Mandarin
Availability: 2 months’ notice
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WOW! Isn’t Harry’s resume impressive?
Recruiters reading this would go “We NEED to speak to this man. Call him for an interview!”
Within just 2 pages.
How exactly does he portray himself effectively in so little space?
Before we let you in on the secrets of his resume’s success, why not download this resume sample first? Use it as a guide when writing your own resume.
Get a headstart with your new resume with our Free Downloadable Resume Templates.
Ready? Let’s dive in!
Breaking Down the Sales Manager Resume Sample
Sales Manager Resume Executive Summary
An Executive Summary is the opening paragraph of your CV. It’s a snapshot of your overall career. As a salesperson, think of this as your elevator pitch.
In the 6 seconds recruiters spend reading your CV, they will read your Executive Summary first.
This means the Executive Summary is arguably the most important part in your resume. It tells recruiters your background, top strengths, certifications, industries you specialise in, and Significant Achievements.
Be sure to present your unique selling point and career narrative in your Executive Summary.
Here’s what an Executive Summary shouldn’t look like:
Now look at Harry’s:
Harry’s Executive Summary is clearly better.
- Clarity of Thought. Harry’s Executive Summary is simple and convincing — hallmarks of a great salesperson! This conveys clarity of thought to the reader. Most sales managers have plenty of experience, and numerous Achievements showcasing their ability to smash sales targets. But at this level, experience isn’t the issue for employers – clarity of thought is. As Hiring Managers, we’re thinking:
- Does this candidate know how to prioritise?
- Can they identify strategic corporate visions/goals that stretch beyond sales KPIs?
- How good are their communication skills?
- Do they have any leadership/team management experience?
A clear resume is an effective resume, for it conveys clarity of thought and inspires confidence in the candidate.
- Specific Information. Every bulletpoint on Harry’s Executive Summary states his skills clearly. There are no fluffy statements or unclear metrics.
- Communication. Harry’s Executive Summary illuminates his career. His skills are strengthened by Significant Achievements – they show recruiters Harry’s strengths. Instead of telling us he’s great, he’s showing us how he excels. We’ll elaborate more on Achievements below.
- Metrics. Numbers add scale to your Achievements. As salespeople, you know how important metrics are in tracking your performance and skills! But more importantly, they reflect an attention to detail. Effective salespeople pay attention to detail. Clear metrics convey this skill.
What else did you like about this Executive Summary? Excited to write your own?
If you’re struggling to write one, don’t fret! Writing an effective Executive Summary can be challenging. Why not try drafting yours, then send it to us for a free review? We’ll look through it and share our feedback – all at no cost!
We’ve helped over 10,000 clients do so with our Free CV Feedback. Will you be the next?
Key Skills in a Sales Manager Resume
After catching the recruiter’s attention with a strong Executive Summary, you want to show them specific skills you can bring to the table.
In this section, insert skills that you are proficient in. Where possible, include exact keywords used in the job description. This increases the chances of your resume getting past ATS scanners (resume scanning software).
|ResumeWriter Tip: Scan the job application and add the exact key phrases used in the description, into your resume.|
Examples of Sales Manager Resume Key Skills:
- Cross/Multi Channel Sales
- Strategy Planning
- Strategy Roadmapping
- Business Development
- Sales Pipeline Management
- Sales Prospecting
- Market Research & Analysis
- New Market & Brand Penetration
- B2B Marketing
- P&L Management
- Change Management
- Client Relationship Management
- Stakeholder Management
- Client & Stakeholder Communication
- Team Leadership
- Internal Team Training & Management
- Team Mentorship
- Talent Development
- Accounts Processing
At a managerial level, focus your resume on team leadership and client-facing skills. These include skills such as Strategy Roadmapping, Pitching to Stakeholders, Team Mentorship and Internal Team Management. Avoid inserting skills that revolve around execution or task-based activities. Hiring Managers looking to fill mid to senior-level roles place more emphasis on knowing how to lead a team, working with high-level stakeholders and the ability to work in line with a broader strategic vision.
Achievements and Work Experiences in Sales Manager Resumes
As a sales manager today, you manage cross-functional teams, pitch to clients and stakeholders, and perhaps even plan the strategic vision for your organization. However, it’s likely you had started your sales career with long hours of pitching, upselling and conducting account or client maintenance.
Adding all these details into your resume makes your resume very lengthy – a pitfall you absolutely want to avoid.
So, what exactly do you write in your resume?
Here’s a trick: Cluster daily workscopes around responsibilities and high-level summaries. Omit implied workscopes to save space.
Present yourself as someone who is able to manage while achieving substantial outcomes. You could prioritize big-picture outcomes, such as the overall value of deals closed, sizes of teams you have led and projects or collaborations you have managed.
Here’s how Harry’s Work Experience section looked before he purchased our service:
Here’s how we improved his resume’s Work Experiences.
Clearly, Harry’s new Work Experience section reads so much better than the former.
- First, it’s now so much easier to read, even if there are more words.
- Each bulletpoint conveys one key responsibility.
- Every point is substantiated with detail — no second guessing about how he managed talent development or nurtured professional relationships with potential clients.
- It’s easy to infer Harry’s responsibilities from just one glance.
- Responsibilities are elaborated on. We know exactly how Harry coached sales staff in his team: He conducts succession planning and bi-annual training workshops, growing team knowledge base across new product offerings and roadmaps, and guiding development in-line with SingTel core values. In contrast, the first example only told recruiters what he did.
- Implied work experiences like attending meetings are omitted. If they are included, we written a detailed explanation of their significance.
- No repetition of power verbs for every bullet point. (In the first example, ‘Manage’ is repeated twice in the first bulletpoint).
- No pronouns or articles.
Writing effective workscopes is important.
But Achievements are the X-factor that help YOU stand out from other Sales Managers or Management competitors.
Want to make a hiring manager go “WOW!” when they read your resume?
Be more than just a salesperson!
Hiring managers aren’t impressed by someone who just knows how to sell…
…they’re dazzled by someone that excels at it!
Build a trophy case, and show off your achievements AND past projects.
Demonstrate how your sales management skills have micro and macro impacts. Micro impacts include effects on your immediate team or department, while Macro impacts are implications on your company’s top/bottom lines and market share.
Finally, do link all your Achievements to tangible business benefits!
Take a look at this example.
Man, these are some great numbers!
Harry’s (improved) workscopes tell us he is an experienced and responsible Sales Manager.
But this selection of Achievements, shows how he is an incredible salesman – they show us his business results!
Dangle juicy results in front of recruiters’ eyes.
They’d LOVE to call you in for an interview!
Highlighting a selection of Projects are more effective than just writing your day-to-day responsibilities.
But writing great Achievements – Achievements that show business results – are the secret sauce to a successful resume.
It’s also good practice to support your achievements with numbers. This helps to add substance to your resume and give the reader an objective view of your skills and abilities.
As a Sales Manager, what kinds of Achievements could you write?
- Include projects which you have led and their resulting tangible business benefits. These benefits could be:
- New revenue gains
- Clients/leads closed
- Cost savings for the firm
- Enhanced/streamlined processes
- Awards received during your tenure
- Tie your Projects to business benefits. Hiring managers and employers want to see your results.
- Include as many details as possible on the success of your projects. Effective metrics to capture include:
- Productivity gains
- Revenues from marketing projects you spearheaded
- Costs saved
- One especially crucial area to talk about is your experience in upselling services and/or products, if possible. Sales is always about going the extra mile to get more.
Sales is all about numbers, making an impactful resume so easy to write. It becomes tempting to write too much! This makes a lot of sales resumes ultra long and difficult to read.
A resume should be 2-3 pages long. Space is scarce. What Achievements should you include? What Workscopes should you omit?
Get a second opinion about your resume with our free CV Feedback. Just send us your CV, and we’ll share our feedback with you!
Key Pointers Recruiters Look For In Sales Manager Resumes
You’ve learnt what it takes to write a successful Sales Manager resume. But what exactly are some of the latest traits that recruiters looking out for?
We’ve reached out to our network of recruiters and headhunters in Singapore. This is what we’ve learnt:
1. Ability to Lead
The top secret to an amazing sales manager resume?
Don’t just focus on Sales!
Sounds crazy, but it’s true.
In today’s world most sales managers are expected to do more than just sell:
They’re expected to lead.
Are you managing a team? Can you successfully motivate them? Are you helping them hit their sales targets?
If your Resume doesn’t show you can lead, you’re not going to get an interview.
2. Ability to Persuade
“Sell me this pen.”
This is a real interview question used at some companies.
How do you stand out?
By proving you know how to convince your audience and get their attention.
To be an outstanding sales manager, you’ll have to think outside the box, get creative, and come up with unique ways to engage with customers.
3. Experts in their Fields
We know there are plenty of open sales manager roles in the market. So how do we differentiate the great sales managers from the good?
By verifying how well they know their stuff.
So how do you stand out from other sales managers?
By showing you’re an expert at your field in your resume.
Get specific, put in industry relevant keywords and phrases, and make sure they can see you know your stuff.
Go the extra mile by contextualizing your Achievements with details, metrics and experiences only you can write.
If you have prior experience with these in-demand Sales Manager skills, be sure to add them into your resume!
Sales Manager Free CV Feedback
Now you know how to write a Sales Manager Resume, and what hiring managers look out for in candidates.
Why not try writing your own, using our Free Downloadable Resume Templates?
Before you start sending out applications, don’t forget to get a free CV Feedback Session with our team! We’ll give your resume a free review, before you start sending out applications!
Sales Manager Job Opportunities
- Sign up to and scour job search websites for jobs and opportunities. Explore these top job search portals or our complete list of job sites in Singapore to get started.
- Alternatively, you can reach out to these top recruitment agencies and headhunters in Singapore to learn about any vacancies they may be trying to fill out.
Job Hunting Tips from our Resident Headhunter
- Get the basics of resume writing right – learn our secrets to crafting a killer CV in our ultimate resume guide.
- Create a winning cover letter and send it along your resume. The cover letter will serve as an introduction about yourself and is a great venue to answer the question “Why should we hire you?”
- Building up your LinkedIn presence is one of the best things you can do for yourself in today’s job search landscape. Having an up-to-date LinkedIn profile, filled with the right keywords, makes you easily discoverable to potential employers. Make sure to create a strong online profile that represents you and you professional experiences. Here’s how to write a great LinkedIn profile.
- Landed an interview? Great! Be sure to prepare well for these common interview questions, and follow our tips and tricks to ace your job interview.
- Benchmark your salary against others in your industry, to negotiate the pay you deserve. Check out our complete Singapore salary guide for your industry this year.
How to Prepare for a Sales Manager Job Interview
Managed to land a Sales Manager job interview? Congratulations!
You’re just one step away from a great new job! Think of all the opportunity that’s about to roll your way!
Prepare for the job interview with our handy interview guides:
- How to Ace your Job Interview: Winning Job Interview Tips
- How to Write a Thank You and Follow Up Email after a Job Interview
- 50+ Questions to Ask during a Job Interview
- 10 Worst Job Interview Mistakes
- 12 Most Common Job Interview Questions (and How to Answer Them)
- 5 Ways to Land More Job Interviews
There you have it – an ultimate guide on how to write an outstanding Sales Manager Resume, and how you could increase your chances of landing a role. Once again, don’t forget to send your CV to us for Free CV Feedback – a second opinion NEVER hurts!
All the best!
More Useful Links
If you found this Sales Manager resume sample useful, you might also like:
- How to Write a Winning Resume: Your Ultimate CV Guide
- How to Write a Cover Letter: Your Ultimate Cover Letter Guide
- List of Headhunters in Singapore
- Singapore Salary Guide for All Industries
- Complete List of Job Sites in Singapore
- Cover Letter Samples, Templates & Tips
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